When it comes to marketing, everything you do needs to measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies We are detailing are a fantastic means for Restylane Lead Generation to see solid, measurable growth. - Lead Generation Restylane
We’re familiar with our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 inside a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century way of gaining exposure and generating leads for window replacement businesses.
These antiquated old methods of advertising are all Interruption Advertising, meaning that you are trying to Interrupt because as possible with your message and hopefully you get a few that are interested.
They are archaic at attracting the interest of potential clients and are wasteful when compared to Google AdWords.
There is no greater approach to finding a quality local lead than if someone else from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it does and business niche)
Finds your ad near the top of the page
Clicks on your own ad
And then one minute later calls your organization
Someone searching for your organization on Google is more likely seeking to hire you on lots of or maybe within a week.
They may be searching on Google simply because they need your services today and are much further along inside the buying process than somebody that you are trying to prospect with “Interruption Advertising”.
Anybody which has ever been involved in almost any sales or marketing sees that there is a HUGE difference between if someone else is searching for you, finds you, and calls you…
In contrast to you trying to prospect or “cold call” or “interrupt” those with your advertising.
There is certainly simply no comparison inside the quality of the lead.
Likely the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you'll know EXACTLY what your return on your investment (ROI) is that is unlike many other varieties of marketing like TV and Billboards.
Google AdWords (Google’s advertising platform) is the foremost thing that ever became of the advertising world and companies because you have an incredibly powerful tool at your disposal.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already searching for your glazing business, delivering you transparent window installation/replacement and window repair to generate leads results while you can track exactly what your return on investment is.
There are several entrepreneurial business owners who have built multimillion dollar businesses using Ppc as their primary ways of generating new business.
There in fact is nothing else like it in the world today. If there was, keep in mind that, I would be using it and suggesting which you do too.
Generating Leads Online with Ppc
What people need to realize right up front is that Google makes over 90% of their money through AdWords.
The search engines do not make their through organic search engine results or SEO (on SEO later). Thus, Google WANTS one to advertise and they would love you to get good results so that you keep spending more and more money on advertising every year after year.
MYTH: “Ya, but nobody clicks on the top ads…”
Lots of businesses and professionals that I have worked with over the years have this misconception that no-one clicks on the ads that appear at the top of search results.
This couldn’t be more wrong. It’s true that a lot of people click the first or second organically generated result. However, according to a recent eConsultancy survey “41% of folks didn’t even realize these folks were clicking on ads in those first 3-5 results”.
Furthermore, you only have to have a small percentage of people to click your ad to own more leads than it is possible to handle.
If you believe that nobody clicks on ads and they are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid prospecting.
SEO vs AdWords
Search engine optimization (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, and to organically rank high in search results online for any valuable keyword.
By way of example, let’s say you’re a lawyer that's fresh out of law school, you’ve moved to a city or town and are looking to get established. I’ve got not so great news for you, you’re probably going to fail at ranking on top of search results through SEO.
Why? Because every other lawyer where you live or city which is practicing in the same part of law as you is performing the exact same thing!
Chances are those other lawyers or law offices are already established and also have been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are several examples of business owners that spent $1,000s a month on SEO for upwards of a year and still failed to rank in the top 5 results on page 1 (that's where most of the traffic is) of Google because of their desired keyword.
If these companies would have taken that same money and invested it into Google AdWords, they would have received new leads and new customers from the start!
Which means they might barely have come a lot poorer because they could have turned an income in the first month and after that just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Think of it… Would you rather pay $1,000 each month for a year just to “possibly” get on page one on your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight without warning!
… Or, do you prefer to instantly show up at the top of the search results for Countless different keyword variations (not really a couple of keywords like with SEO)… And have new leads and new business coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I really like working on Google AdWords more than any other form of advertising media since you run a simple test campaign for approximately a week, spend only some hundred dollars, and see instant results.
When that one week test is performed, you’ll have a ton of data letting you know what keywords worked, the amount of clicks you got, how many leads came in, and just how many new signed clients you might have retained for the money spent.
After that you can refine your AdWords campaign even further by continuing to split-test ads and deciding just how much you want to expand your campaign.
By way of example if you spend $1,000 and also you make back $5,000… Well then the next month you may perfectly want to spend $5,000 and make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats you could spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results which are reliable and measurable, you have to be on AdWords.
AdWords may be the KING of Local Advertising
Search engines love local businesses and they supply you with a huge advantage when advertising on the platform.
How to Use Your Local Advantage
First off, Google allows you to integrate your Google Local account together with your AdWords account. This means when people from your specific geographic area are searching, your ad will be much bigger than other ads together with your phone number and address right there in the ad!
It might be an old adage and in the world of internet marketing, size does matter. If the ad is larger, people are going to view it first, if the ad is well formatted they’re likely to read the details, and you also know what they’re going to probably do next?
They’re gonna click on it!
Because you’re local, your region information is going to show up in the ad (once you integrate your Google plus local account). You’re planning to see a much bigger boost in leads contacting you together with making appointments to your services.
NOTE: Above image can be an example of a client of mine and you will see his one ad is actually 3x the size another ads. Really, how can they compete?
So just by taking the time to properly integrate your Google Local account, you’re gonna see an increase in business!
Why Most Businesses FAIL at AdWords
Another key element to the success of one's campaign is split testing multiple ads to discover the ones that get the actual highest click through rate (CTR).
Most business people that try to do Google Adwords on their own fail because they don’t have a good high converting website landing page (more on that soon) and/or they have not split tested multiple ads to raise their click through rate.
Google will actually reward you for having a rock solid AdWords campaign that's getting lots of clicks!
In case your ad is starting a lot of clicks that can your business through Adwords Restylane Lead Generation they are going to offer you a cheaper cost-per-click (CPC)… rewarding you to have great ads that are getting lots of clicks as it tells Google that you're relevant to the searcher.
Basically the more clicks your ad gets, the less you make payment for each click. Amazing isn’t it.
3 Common Mistakes to Avoid
If you’re aboard and are ready to give your AdWords campaign the attention and care it deserves, it is possible to some things I feel you ought to be implementing and some undesirable habits I want you to avoid.
First thing’s first: When someone clicks on your ad, what page/website might you send them to?
You could be thinking that you’ve spent a bunch of money on a slick looking, informative website that’s the ideal place to send your traffic and attract clients. Right?
It looks like a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing your entire ad traffic to much of your website!
You MUST send AdWords visitors to a “landing page”. Yes, you might want one of those single page, simple, readable landing pages that invites the chance to take action now.
Why? As you have 8 seconds before you decide to lose your prospects attention!
That’s right, based on a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish posseses an attention span of 9 seconds.
Thus your “landing page” has got to get the person that made itself known yet your ad to do this right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office…
If your traffic is being routed on your main website, you operate a constant risk of that visitor never taking action! That’s right, they still did not:
Pick up the phone
Fill out a communication form
You just lost a potential client.
High-converting landing pages are specially designed using a proven template to obtain your prospects to do one thing… Grab the phone and contact you now!
So remember, three important mistakes in order to avoid making in your marketing are unable to:
3. Split test your ads. Sure, there's a chance you're getting some clicks, there's a chance you're seeing some incoming business, and that doesn’t mean you couldn’t be doing better!
4. Employ a high-converting landing page. Your slick, expensive looking main website is not enough to draw in clients to your practice. A web page is essential for getting those people looking to retain the services you receive to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This I mention in passing as a mistake only given it can impact your results. Proper campaign setup is important to the success of the campaign.
As you may have seen by now, I love Google. I enjoy their AdWords platform and the infinite amount of potential it offers.
Google: Biggest, Best, & Growing
Google, for excellent reason, has become the largest internet search engine in the world. It offers access to an unprecedented level of information, and it also is just about the number one way for businesses for generate leads - and that is so true for Restylane Lead Generation companies we assist.
All you need to do is see the growth chart for the last 10 years to see this.
It's likely you have been able to ignore the possibilities that Google introduced 2008, and maybe during 2009, and when you see their rate of growth double and triple during the last few years alone.
You need to realize that Google is maturing all the time, and is probably only getting bigger and better at their business by implementing new advancements to AdWords.
With this day and age, if you fail to be on Google, you’re probably going to end up behind. Here’s to your future success! - Lead Generation Restylane